Most of your books and products are purchased by women. But do you have a thorough understanding and an ongoing strategic approach for reaching the female consumer based on the latest research?

ECPA presents WonderBranding: Marketing to Women, a special-topic workshop for the industry's leading professionals and managers in Marketing, Editorial, Sales, Product Development, and Design to explore in-depth the latest research on how to brand and market to the female consumer.

Topics:

• Buying habits of the female Christian book buyer: the changing economy and current market-driven influences on her buying patterns and choices.
• How to best engage the younger female consumer: the culture shift and their very different ways of buying and interacting with content.
• Dig deep: building personas and scenarios of your company’s core female consumer.
• How to develop products for, communicate with and market to your core female customers.
• Case studies and analysis of actual marketing materials and products that you bring with you.
• Developing and distinguishing promotional tools for direct-to-consumer communications and for your retail partners.
• BONUS: This seminar will be extremely advantageous to those companies who bring a team (marketing, editorial, design, etc.) as this can be a pivotal experience to get your team on a level playing field.

Presented by Michele Miller:
Michele presented at the 2007 ECPA Pub U, and many left wanting much more time to learn from her. So ECPA has followed up on your requests and Michele has graciously agreed to conduct her renowned WonderBranding: Marketing to Women seminar for ECPA at a special rate. This two-day workshop will be held September 23-24 at The Wizard Academy in Austin, Texas.

Michele is a partner in the Wizard of Ads© marketing firm, with a client roster that includes businesses of all sizes across North America. She is the author of The Natural Advantages of Women and the upcoming The Soccer Mom Myth. Her blog on marketing to women has been featured in Seth Godin’s book, “Bull Market,” is considered one of the “Ten Best Blogs for 2005” by MarketingSherpa.com, and was recently named one of the top three marketing industry blogs in a survey conducted by media giants Intelliseek and Edelman PR. As a faculty member of the Wizard Academy, Michele teaches her popular “WonderBranding” course; she also maintains a busy schedule as an international speaker on the topics of advertising and marketing to women.

In today's market, women are demanding acknowledgement as individual consumers rather than an amorphous mass of females. WonderBranding teaches you how to understand women from the inside out - what language touches her mind, heart and pocketbook. It's an intensive, two-day seminar, jam-packed with information, real-life examples, discussion and creative experiences that will open your mind to a new way of thinking about your marketing, your customer, and business in the 21st century.

"Michele Miller’s ‘Marketing to Women’ seminar is an opportunity our industry should not overlook. I will be there, and am planning to bring several of my staff. I anticipate that what we learn there, in terms of marketing and messaging to our industry’s #1 consumer, will factor into each of our future marketing and branding decisions.”

- Wayne Hastings, Sr. Vice President and Publisher, Bible Division, Thomas Nelson Publishers

"Discovery House Publishers recently had Michele Miller conduct a “WonderBranding” seminar for our staff. The day we spent with her was enlightening, and what we learned will profoundly affect not only our marketing approaches, but also other teams from editorial and sales to customer service and even HR! I can’t emphasize enough how valuable it is to include other departments in this workshop … the material Michele presents goes far beyond what is traditionally thought of as "marketing". People are still talking about what they learned and are dialoguing about how to more efficiently reach and minister to women. Plus, Michele is one of the best presenters I've ever heard--the time just flew!"

- Carol Holquist, Publisher, Discovery House Publishers

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Register online

Schedule:
Workshop begins at 9 am, Tuesday, September 23
Convenes: 4 pm, Wednesday, September 24

Accommodations:
Onsite: The Engelbrecht House
Local: Nearby hotels

Wizard Academy in Austin, TX
Denny House

The Wizard Academy was started in 2000 as a "21st Century Business School." Located just outside of Austin, Texas on a beautiful campus amidst rolling hills, the Academy feels more like a retreat center.

Their name is based upon the concept of a wise-ard or wise man. "A person who gathers information so that he or she might be able to give good advice at critical times is a wise-ard, or wizard. The insights they provide might seem like magic, but they're merely the result of careful investigation fueled by curiosity."

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"Like a 5-star hotel, tropical paradise, and TED conference all in one."